How Instagram Can Help Your Business

They say that a picture is worth a thousand words and there is no greater proof of that than the popularity of Instagram. In just a few short years, the photo-sharing app already has tens of millions of users all over the world, sharing billions of photos. As of March 2014, it is estimated that there are 75 million daily users of Instagram. Like all social media, Instagram offers a great opportunity for businesses to promote themselves and win new customers. Here are some of the ways that Instagram can help your business: Building your brand. Creating an attractive profile page is a great way to promote your business since it can immediately communicate everything you want people to know about your brand. Your profile page includes a short bio, your profile picture as well as a selection of the photos you’ve recently shared. You can use these elements to give users a quick overview of your business as well as providing them with a reason to follow you. Promoting your products. When you post a picture of a product on Instagram, you can also include a link to the relevant page on your site. This can greatly help boost sales since if your followers like what they see, they can navigate to the product page to make an impulse purchase as well as to learn more about the product. Driving engaged traffic to your site. The links that you put on the image description are also a great way for you to drive more leads to your site that you can covert to paying customers. If you make your pictures striking and intriguing enough, they will click on the link to learn more. Creating a relationship with your followers. One of the best ways you can use Instagram is to post pictures that portray your business in a positive light. For example, you can post photos of your social responsibility efforts along with a link to the website of the cause you are promoting. You can also post behind-the-scenes photos showing how a product is made. Offer followers exclusive content. You can use your Instagram account to preview a new product to your followers before it hits the market, and even give them the opportunity to buy early before its formal launch date. The promise of exclusive content can also help you win new followers and increase the number of potential leads that you have.

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