How to Reach a Targeted Audience on Instagram

The best marketers know that the effectiveness of their efforts depends not on reaching the widest possible audience, but the one that is most engaged, since these are the people who are the most open to what you have to offer and are more likely to buy your products. Instagram, like other social media, is a great way to reach a targeted audience. Here are some tips for how to use this photo-sharing app to reach an engaged audience. Understand who the Instagram users are and if your business would appeal to them. One of the most important things to understand about Instagram is that the majority of the people who use it are young. The largest age group using the app is eighteen to thirty. Link your Instagram account with your other social media accounts. Instagram makes it easy to link your account with Facebook, Twitter and other social media. Use your Instagram profile page to tell people about your business. Use your profile picture and your bio to communicate what you have to offer so that people who are interested in your market niche will follow you. Encourage your audience to engage with you. When you send pictures through Instagram of your products, ask for comments and suggestions. This will help make your audience feel more empowered and will make it more likely that they will become your customers since they will feel that you are interested in what they have to say. Use hashtags on your posts. This will make it easier for your audience to find other photos that you have posted. In addition, fans can also post tweets using that hashtag, so that when someone does a search using it, they will see not only your photos, but the responses of your followers as well. Include incentives to keep your audience engaged and draw new followers. For example, you can include promo codes for discounts in the descriptions of some of your posts. These will also help increase the number of ‘likes’ you get, which can also convince other users to become your followers. Be sure to check your followers in real time with our Instagram Followers Counter tool.